The Brinkwire Blog

It’s that time of the year when we get an IPA/bDO Bellwether survey. This means the good folks at BDO and the IPA have marshalled enough responses together from clients to get a meaningful look at some stats. I know, from experience, this is not an easy thing to do. What we can see is [...]

The Press Association is creating a new agency for online, photo and broadcast PR services by merging TNR and PA Photocall. The new PR agency will also be creating a service called Videocall which makes use of social media and video. Hopefully we’ll see them making use of Brinkwire’s all-in use of YouTube video embedding [...]

I’ve just this week subscribed to PR Moment’s blog. Ben Smith’s written a post today that seems to confirm that as a wise decision. In his post Ben argues that the PR community has a chance to grow its marketshare relative to the other marcom mix. The post is simply titled; Blogs, SEO, and video [...]

Over at PR Voice you’ll find the CIPR President’s New Year message. O’Conner begins by thanking outgoing President Kevin Taylor which is nice if predictable. Jay tackles a key question; “What’s the role of the Chartered Institute of Public Relations”. This blogger thinks it’s a good question. Aren’t we all in public relations now? Anyone [...]

The Chartered Institute of Public Relations Scottish PR Awards was held last Friday. Congratulations to everyone who took part and especially to the winners. Interesting to note that there were no entries at all for the Public Affairs category. If you’ve done some Public Affairs PR in Scotland this year then you should be kicking [...]