The Brinkwire blog

A PR site that honours embargoes

Posted on 01. Mar, 2010 by Andrew.

The issue around embargoes is tricky. Powerful media sites are saying they’re not happy with the concept and have no plans in honouring embargoes going forward. TechCrunch, in particular, hates the concept.
We’re a PR site. We honour embargoes – in fact, you can use Brinkwire to set a release time so your press release does [...]

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Facebook’s TechCrunch prank underlines the speed challenge PRs face

Posted on 17. Sep, 2009 by Andrew.

One of the biggest challenges facing PR professionals today – agencies and in-house teams too – is that of speed. When something happens on the internet it is very often the case that a delay of minutes can make the situation ten times worse.
On the 10th of September blog powerhouse TechCrunch fell into a little [...]

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TechCrunch caught in Twitter Exposé fire storm

Posted on 15. Jul, 2009 by Andrew.

Last night Michael Arrington of TechCrunch glory announced they had been sent 301 confidential documents from Twitter via a contact known as Hacker Croll.
They had Twitter’s security code for the building. They had details of failed interviews. Right from the outset Arrington made it clear he wouldn’t publish any of that stuff. He would, however, [...]

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