The Brinkwire blog

The FTC and illegal social media campaigns

Posted on 05. Oct, 2009 by Andrew.

If your American social media campaign involved either paying bloggers to write about your products or events or you simply handed out free products to bloggers to review then you’ll now be in breach of today’s update from the Federal Trade Commission.
The old guide – last updated in 1980 – asked only that a reviewer [...]

Continue Reading