Win of the Week: Good Relations

Posted on 16. Oct, 2009 by Andrew in PR

The Win of the Week gets picked up by Good Relations for landing the £400k consumer brief for the mobile phone maestro Nokia.

Good Relations, part of Bell Pottinger, takes the business from Lexis and beat off six other agencies for what might be one of the largest wins of the year. The interesting pitch included an interactive stage, according to Anna Shipley of Nokia UK & Ireland, where the agencies had to respond to different scenarios.

It’s reported that Chime Communications chairman, Lord Tim Bell, was also active in the pitch. Nokia who recently posted a large loss, their first in years, is expected to expand from just mobile phones to software (such as their Ovi app store) and perhaps even netbooks.