Ita Murphy pitches Mindshare for the Big Idea

Posted on 21. Sep, 2009 by Andrew in PR

PRWeek will be running four videos this week relating to The Big Idea project – a collaboration with the NPSCC. There are four agencies in this pitch and they’re going head-to-head in public with the results coming out on the 25th of September.

This week we’ve the MD of Mindshare. Ita Murphy touches on her agency’s creative talent, channel neutral skill set and their ability to measure impact.

We’ve these short pitches from Lida, Publicis Modem and Porter-Novelli to look forward too.