Comments on: Facebook’s TechCrunch prank underlines the speed challenge PRs face http://blog.brinkwire.com/en/293/facebooks-prank-on-techcrunch-underlines-the-speed-challenge-for-pr/ Connecting news with bloggers Wed, 17 Mar 2010 13:55:20 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Andrew Girdwood http://blog.brinkwire.com/en/293/facebooks-prank-on-techcrunch-underlines-the-speed-challenge-for-pr/comment-page-1/#comment-31 Andrew Girdwood Fri, 18 Sep 2009 02:55:08 +0000 http://blog.brinkwire.com/en/?p=293#comment-31 You're spot on. Speed is nothing without delivery - rushing out tat may make the situation worse. I suspect in some cases we need both; speed and a really good response. You're spot on. Speed is nothing without delivery – rushing out tat may make the situation worse. I suspect in some cases we need both; speed and a really good response.

]]> By: JonClements http://blog.brinkwire.com/en/293/facebooks-prank-on-techcrunch-underlines-the-speed-challenge-for-pr/comment-page-1/#comment-30 JonClements Thu, 17 Sep 2009 17:30:59 +0000 http://blog.brinkwire.com/en/?p=293#comment-30 Speed in a crisis is important, but sometimes a more creative response - so, taking hours rather than minutes - may have a more effective outcome.<br><br>This is what Asda did yesterday after an ex-employee filmed himself wrecking a store:<br><br><a href="http://pr-media-blog.co.uk/asda-employees-authentic-crisis-response/" rel="nofollow">http://pr-media-blog.co.uk/asda-employees-authe...</a> Speed in a crisis is important, but sometimes a more creative response – so, taking hours rather than minutes – may have a more effective outcome.

This is what Asda did yesterday after an ex-employee filmed himself wrecking a store:

http://pr-media-blog.co.uk/asda-employees-authe...

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