Win of the Week: Unity

Posted on 04. Sep, 2009 by Andrew in PR

Unity step up to the podium for the Win of the Week as the agency has successfully won CafeDirect large PR business. How large? Matt Cartmell suggests it may be a six figure sum.

CafeDirect face a challenge from the supermarkets who are marketing their own push into fair-trade with their own products and from the slow degradation of supplies due to climate change.

In fact, Unity’s first task will be a three year long project designed to help raise awareness and educate tea and coffee growers adapt to climate change.

Unity may be able to call on some of their current client experience to help with the campaign as they already work with Cancer Research UK, Friends of the Earth and the World Wildlife Fund.

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Tags: unity, win of the week