PR employees need social media skills

PR employees need social media skills

Posted on 03. Sep, 2009 by Andrew in PR

Over at Everything PR, Laura Spencer points out just how important social media is for all new PR employees.

Spencer is allowed an “I told you so” on this one as she’s absolutely right. Here are just a few highlights from her post.

Social media tools like Twitter, Facebook, MySpace, and others, are here to stay and PR and marketing firms need to recognize that fact.

According to a study from iPressroom as outlined at Marketing Vox, hiring managers at PR firms are now making social media savvy a must for new hires.

If they don’t watch out, PR agencies could tie themselves to yesterday’s popular online tools just as, in the recent past, PR agencies have relied too much on traditional media. The effects of such a mistake would be just as devastating for PR agencies (and for their clients).

What do you think? Are PR agencies fully embracing social media or does it belong to digital marketing agencies?

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