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Huntsworth buys Sund Kommunikation i Malmo

Posted on 21. Aug, 2009 by Andrew in PR

It’s reported that Huntsworth paid in the region of £1.5million for the Swedish PR firm. The acquisition expands Trimedia group’s collect of agencies in Sweden; Sund Kommunikation i Malmo joins with Citigate and Trimedia Norden. The buy also follows on from Huntsworth successful grab of Tonic Life Communications the healthcare specialist agency.

The founders of Sund Kommunikation i Malmo, Peter Erikson and Carl-Johan Wachtmeister are believed to staying with the agency and Erikson will pick up the title CEO.

Sund’s board will report directly to Michael Murphy the CEO of Trimedia International.

Murphy told trade press; “Scandinavia is strategically important for any European corporate communications network and we have been exploring opportunities to expand our presence in Sweden for some time.

We have known Sund for a number of years and have admired how they have grown and developed their business. Sund is a good fit with Trimedia from a strategic, geographic and cultural perspective and I’m confident that together we can further develop our business in Northern Europe and internationally.”

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2. PRWeek Awards 2009: The winners!

Tags: business