Winners of the Fresh PR awards 2010

Winners of the Fresh PR awards 2010

Posted on 07. Mar, 2010 by Andrew.

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On the 4th of March in sunny Manchester the good folk at the Fresh PR Awards had a party. There categories and there were winners in these categories (all but one; in which no one won).
You can pick up the ~70 page PDF of winners here. Clunky! Or browse our summary of winners below. Better!
Judges
Mark [...]

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A PR site that honours embargoes

A PR site that honours embargoes

Posted on 01. Mar, 2010 by Andrew.

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The issue around embargoes is tricky. Powerful media sites are saying they’re not happy with the concept and have no plans in honouring embargoes going forward. TechCrunch, in particular, hates the concept.
We’re a PR site. We honour embargoes – in fact, you can use Brinkwire to set a release time so your press release does [...]

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An interview with Greg Jarboe of SEO-PR as we gear up for SES London

An interview with Greg Jarboe of SEO-PR as we gear up for SES London

Posted on 08. Feb, 2010 by Andrew.

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We’ve been lucky enough to score an interview with Greg Jarboe.  Greg’s been at the forefront of the blended SEO/PR style for so long that he’s synomymous with the tactic.
Q. You’re the President and co-founder of SEO-PR and helped pioneer many of the ways in which PR can be good for SEO. Do you think [...]

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The Inconvenient PR Truth

The Inconvenient PR Truth

Posted on 01. Feb, 2010 by Andrew.

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The fine folks at Realwire (formally WebIT PR) have started a brave campaign called The Inconvenient PR Truth. I say “brave” because it clearly runs along in the wake of Al Gore’s An Inconvenient Truth but the very fact no one (that I’ve noticed) thinks this is out of line is a very good indicator [...]

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Manchester United is not China (via @Tim)

Manchester United is not China (via @Tim)

Posted on 20. Jan, 2010 by Andrew.

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Tim Bradshaw of the FT has just tweeted to say the Manchester United press office is refuting claims in today’s blogs that players have been banned from Twitter. Tim quotes the Man U press office sa saying; “Entirely up to them.”
Paid Content has a good write up which asks “Is Manchester United the [...]

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Edelman inherits Kraft’s Cadbury challenge

Edelman inherits Kraft’s Cadbury challenge

Posted on 19. Jan, 2010 by Andrew.

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Now that Cadbury’s and Kraft have lined up to allow the £11.5bn takeover of the British firm the PR colossus that is Edelman has a PR challenge on their hands.
The press has made much of the 186-year old British company, started in Birmingham, losing its identity and becoming American.
This concern seems to be validated [...]

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Press Complaints Commission slaps cyber door stepping

Press Complaints Commission slaps cyber door stepping

Posted on 18. Jan, 2010 by Andrew.

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It’s known as “door stepping” – and easy to imagine as a journalist or three turning up on your door step to ask awkward questions about an upsetting issue.
Does that happen anymore? Well, the PCC has just found The Sunday Times of doing just that when a reporter used Facebook to make contact with [...]

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PR budgets beginning to show a positive jiggle

PR budgets beginning to show a positive jiggle

Posted on 18. Jan, 2010 by Andrew.

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It’s that time of the year when we get an IPA/bDO Bellwether survey. This means the good folks at BDO and the IPA have marshalled enough responses together from clients to get a meaningful look at some stats. I know, from experience, this is not an easy thing to do.
What we can see is [...]

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Toby Nicol moves to Findus

Toby Nicol moves to Findus

Posted on 13. Jan, 2010 by Andrew.

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Widely respected Toby Nicol has landed a role at Findus. Excuse the use of the word “landed” there as Nicol’s former position was as the big boss of easyJet’s communication.
At Findus, Nicol will be responsible for a number of brands (including Young’s Seafood) and we assume working with the likes of Finn Communications who won [...]

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Matthew Watson’s (@mpwatson)’s PR filter for the AdAge 150

Matthew Watson’s (@mpwatson)’s PR filter for the AdAge 150

Posted on 13. Jan, 2010 by Andrew.

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Matthew Watson has updated his complication of top PR blogs. He starts with the AdAge Power 150 and simply filters out anything that’s not strongly related enough to PR.
Topping the list is Danny Brown, a Canadian based blog that comes 33rd in the AdAge 150, then PR Squared and another Canadian blog by Dave Fleet. [...]

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