The Brinkwire Blog

The YouTube Ad of the Year is a brand new award launched this year by the Campaign Media Awards. The award aims to find the ad which demonstrates the most creative and engaging content over the past 18-months. A panel of marketing experts and practitioners chose the short-list of 28 entries. The overall winner will [...]

On the 4th of March in sunny Manchester the good folk at the Fresh PR Awards had a party. There categories and there were winners in these categories (all but one; in which no one won). You can pick up the ~70 page PDF of winners here. Clunky! Or browse our summary of winners below. [...]

The issue around embargoes is tricky. Powerful media sites are saying they’re not happy with the concept and have no plans in honouring embargoes going forward. TechCrunch, in particular, hates the concept. We’re a PR site. We honour embargoes – in fact, you can use Brinkwire to set a release time so your press release [...]

We’ve been lucky enough to score an interview with Greg Jarboe.  Greg’s been at the forefront of the blended SEO/PR style for so long that he’s synomymous with the tactic. Q. You’re the President and co-founder of SEO-PR and helped pioneer many of the ways in which PR can be good for SEO. Do you [...]

Now that Cadbury’s and Kraft have lined up to allow the £11.5bn takeover of the British firm the PR colossus that is Edelman has a PR challenge on their hands. The press has made much of the 186-year old British company, started in Birmingham, losing its identity and becoming American. This concern seems to be [...]

It’s that time of the year when we get an IPA/bDO Bellwether survey. This means the good folks at BDO and the IPA have marshalled enough responses together from clients to get a meaningful look at some stats. I know, from experience, this is not an easy thing to do. What we can see is [...]

Widely respected Toby Nicol has landed a role at Findus. Excuse the use of the word “landed” there as Nicol’s former position was as the big boss of easyJet’s communication. At Findus, Nicol will be responsible for a number of brands (including Young’s Seafood) and we assume working with the likes of Finn Communications who [...]

The Press Association is creating a new agency for online, photo and broadcast PR services by merging TNR and PA Photocall. The new PR agency will also be creating a service called Videocall which makes use of social media and video. Hopefully we’ll see them making use of Brinkwire’s all-in use of YouTube video embedding [...]

I’ve just this week subscribed to PR Moment’s blog. Ben Smith’s written a post today that seems to confirm that as a wise decision. In his post Ben argues that the PR community has a chance to grow its marketshare relative to the other marcom mix. The post is simply titled; Blogs, SEO, and video [...]

Over at PR Voice you’ll find the CIPR President’s New Year message. O’Conner begins by thanking outgoing President Kevin Taylor which is nice if predictable. Jay tackles a key question; “What’s the role of the Chartered Institute of Public Relations”. This blogger thinks it’s a good question. Aren’t we all in public relations now? Anyone [...]