The Brinkwire Blog

The YouTube Ad of the Year is a brand new award launched this year by the Campaign Media Awards. The award aims to find the ad which demonstrates the most creative and engaging content over the past 18-months. A panel of marketing experts and practitioners chose the short-list of 28 entries. The overall winner will [...]

A random email touting the blog LoveJingles.com hit my inbox after lunch. It’s from a guy called Love Harnell. What a good name. What Harnell is doing is selling a jingle a day. The first jingle, January the 1st, went for $1. Looking at the calendar it looks like he’s booked up to 26th of [...]

It was John Jay Daly who invented the opt-out. The system he came up with in 1970 was one which allowed households to send a postcard with the details on to a single central address and, as a result, opt-out of all direct mail. It’s the same model that we recognise for do-not-call lists and [...]

It is worth reading the entire “Yes, Your Social Media Strategy Needs Design” guest post on Harvard Business’ blog by David Armano but if you’re super busy then a brisk tour through Tim Malbon’s discovery and analysis “Moving beyond a shallow definition of social media” is must. David argues that too many companies have ‘social [...]

People said it could happen but it many of us are surprised it did happen. This includes Kevin Rose, Digg’s founder, who tweeted to say he wasn’t aware of the change. So; what did happen? Digg launched their URL shortener into a storm of controversy. Rather than simply redirecting users on to their final destination [...]

It’s official. Swearing helps you cope with pain. Today Slashdot highlights this article from Scientific American that explains how certain words are better at coming from/getting to the deeper and more evolutionary parts of the brain like the amygdale. A study had college students see how long they could keep their hands in cold water [...]

The beauty about RSS is that it comes to you but it only comes to you when you choose to subscribe. Compared to email you will find far less spam issues in RSS. Brinkwire offers three significant ways for bloggers, affiliates and other social media movers to select their choice slices of content by RSS. [...]