The Brinkwire Blog

The issue around embargoes is tricky. Powerful media sites are saying they’re not happy with the concept and have no plans in honouring embargoes going forward. TechCrunch, in particular, hates the concept. We’re a PR site. We honour embargoes – in fact, you can use Brinkwire to set a release time so your press release [...]

Matthew Watson has updated his complication of top PR blogs. He starts with the AdAge Power 150 and simply filters out anything that’s not strongly related enough to PR. Topping the list is Danny Brown, a Canadian based blog that comes 33rd in the AdAge 150, then PR Squared and another Canadian blog by Dave [...]

Over at The Register, John Ozimek cites research from Reporters sans Fronieres to declare blogging is a dangerous business. He notes there are more than 100 bloggers behind bars around the world. The problem is that in a few countries ‘online dissent’ is a criminal offence. We may automatically think of places like China, Iran, [...]

Jon Silk’s written today of news that Aol may bid for Mashable. Silk compares edgy TechCrunch to Mashable’s safer but just as popular content and suggests there is little wonder why its Mashable that’s talking to a big name buyer. I’m a fan of many of the more geeky Aol blogs but don’t understand their [...]

The powerhouse that is Gawker Media is believed to be moving away from raw page views as a key measurement and towards unique visitors. Website theAWL.com has what seems to be a leaked memo in which Nick Denton, Gawker big cheese, explains the shift. “… some pageviews are worth more than others” and an item [...]

Here’s a question for you; is it harder to set up a successful online publisher or a ad banner display system? A lot of people are beginning to figure out that it’s actually harder to be the successful publisher. The banner networks are commodities which can be picked up from the shelf, plugged in or [...]

If your American social media campaign involved either paying bloggers to write about your products or events or you simply handed out free products to bloggers to review then you’ll now be in breach of today’s update from the Federal Trade Commission. The old guide – last updated in 1980 – asked only that a [...]

It’s not been the best of times recently for the mighty force of stay at home mother bloggers. The collective influence of mothers is incredible and through social media – blogs, twitter – we’re only just beginning to see it harnessed. We’re also only just beginning to see where the pettiness and squabbles might be [...]

Would you be surprised if any political party in the UK would announce that blogs are not important? Would you be surprised if it was the Conservative party? I am. Surely this is out of line with WebCameron and the other mass engagement drives the Tories have tried of late. In fact it’s the blog [...]

Kudos to one of our favourite bloggers Dirk Singer of Cow Digital for picking up this classic case of blogger type-casting. Here we find National Business Review (that’s the New Zealand National Business Review) publisher Barry Colman announcing why they’re charging $150 every 6 months for people to access their content. Firstly he says there’s [...]