PR budgets beginning to show a positive jiggle

It’s that time of the year when we get an IPA/bDO Bellwether survey. This means the good folks at BDO and the IPA have marshalled enough responses together from clients to get a meaningful look at some stats. I know, from experience, this is not an easy thing to do.

What we can see is that there’s been a bounce in the budget going to PR efforts. PR Week call it a slowing down in the decline and it is true that we are not back up to even 2000 levels of spend. Here at Brinkwire we like to call this a bounce. A positive jiggle. An upwards wiggle.

Based on our experience here at running a service for PR agencies and in-house teams we see the same thing. Well; we’re still so new we can’t really compare “old” with “new” but this year has been busier than all of last year. Lots of PR agencies are looking for press release solutions that have both SEO and Social Media built in. We seem to be an easy pitch slide. So perhaps this “wiggle” isn’t just due to recovering in budget but also due to a growing interest in Social Media and PR agencies stepping up to take on that work?