Regional newspaper powerhouse Northcliffe Media has created Northcliffe Digital to – as you can guess – concentrate on digital.
The new MD will be Mike Rowley and the new Content Strategy Director is none other than Robert Hardie. I’ve met them both and know they’re clued up in this space.
Rowley told Journalism.co.uk,
“One of the things that I think we and other media companies in the regional press have been really good at is getting our content online and getting people to focus on it. We have a very credible audience online now. We try and create content for the digital space and user engagement and we think we can do more of the same,” he said.
“The digital product has a life all of its own now – this is about deciding where we go forward with it.”
Northcliffe Digital will get a team of 15 digital publishers. They’ll focus on the “thisis” family of sites and existing on online-only revenue models.