Over at PR Voice you’ll find the CIPR President’s New Year message. O’Conner begins by thanking outgoing President Kevin Taylor which is nice if predictable.
Jay tackles a key question; “What’s the role of the Chartered Institute of Public Relations”. This blogger thinks it’s a good question. Aren’t we all in public relations now? Anyone of us could tweet a PR-like statement about a big brand and enjoy the Google broadcast effect of real-time search.
Jay’s answer; the CIPR is to be the advocate and the voice of the PR profession. They’re here to PR PR. I foresee Jay getting involved in battles to ‘own’ social media the as I’m sure 2010 will see marketing and PR departments battle over social media’ budgets.
Jay goes on to discuss the clear vision for the Institute. It’s a vision designed to put the CIPR at the heart of the profession. There’s also a three year plan, in the works, which will be shared later. I think this is quite a challenge. It’ll certainly be hard to estimate how much, for example, public created video commentary will be impacting Public Relation issues in 2012.
I’d encourage readers to pop over to PR Voice and read the whole letter.
January 6, 2010
PR