This story has made it all the way across the globe to a snowy Scotland.
Seems the local residents in Jersey are also suffering from some unwelcome snowfall too. Local radio DJ (with the rather awesome name of Ravie Rave) noticed the authorities hadn’t shoved her 65-year-old father’s pavement she did something about it.
What did she do? Call the authorities? Nope. Shovel the snow herself? Use the radio to summon up help? No.
Rave used her Twitter account, @BigSixxRaven, to tweet the Newark Mayor Cory Booker. Mr Booker, you see, is also on Twitter as @CoryBooker.
Now Cory Booker already has a good reputation as a no-nonsense type of politician. I suspect he’s a savvy one too. The major turned up at the snow covered walkway himself to do the labour. Not bad, huh?
This beats weeks of election spin. It’s an unexpected act that’s quirky enough to broadcast around the blogs. Both Rave and Booker will benefit from this.
January 4, 2010
PR, Twitter