Glam's new star shines the light on publisher and platform convergence

Here’s a question for you; is it harder to set up a successful online publisher or a ad banner display system?

A lot of people are beginning to figure out that it’s actually harder to be the successful publisher. The banner networks are commodities which can be picked up from the shelf, plugged in or swapped.

Glam Media, a network of blogs that claim a huge number of unique visitors, have just taken Josh Jacobs off Yahoo.

At Yahoo Jacobs ran the entire display ad platform. Before that he ran the publisher network. Josh Jacobs knows a lot about banner display and how that integrates with publishing.

This blogger thinks we’ll see more of this as we roll into 2010. In the UK we already have the Guardian newspaper with its own ad platform.