Sarah Brown, wife of Gordon Brown, the British Prime Minister is doing very well on Twitter. She has the highest number of followers for any British “well known” and has sent more than a thousand tweets.
This perked the interest of the BBC News. Rob Brown, the MD of PR agency Staniforth, was lucky enough to land the chance to have a go at explaining why Mrs Brown has been so successful. He was also able to bat aside the usual incredulous comments about Twitter’s own success.
Rob, who can also find writing for the PR Media Blog, cited Sarah Brown’s natural charisma and her experience from PR land as two key elements to her success.
(Hat tip to Jon Clements, who also works at Staninform, for surfacing this).