We’ve written about the NLA and their money making plans before on this blog. As a result of that post NLA’s PR agency started to interact with us and answered some questions.
Speed’s Managing Director, Stepehn Waddington, has done a far better job at keeping the industry connected to the ‘debate’ with the NLA. His recent post NLA engages directly with critics is a must read.
Key points from the post are:
Clipping agencies like Durrants and Cision as well as online monitoring tools like Meltwater are the targets of the new license model. This is a model which the Financial Times and News International publications are not covered by as they have their own deals.
Stephen reminds us how important clippings are for PR and notes that some of the negative reactions to the NLA’s plans are due to a belief that online content is free. However, as (if) paywalls become the norm then this belief may begin to change.
If online clippings are so important for PR agencies and the newspapers are the original source of that content – as the NLA believe – then the newspapers are due some of that money. How much? The NLA expect the license to raise up to £2 million each year.
September 14, 2009
Newspapers, PR