Win of the Week: Synergy

This week we reach out to Synergy who’ve won work with Bupa to promote the Great Run Series.

PRWeek reports the competitive pitch resulted in a victory for Synergy who’ll now work along with Bupa’s in-house team.

The task the PR agency faces is to improve and increase Bupa’s credibility among the runners in the Great Run Series and to use the event to boost the health brand’s association with the famous event.

Deputy MD Dominic Curran told press that; ‘The Bupa Great Run Series is the perfect showcase for Bupa’s sports medicine expertise.
‘It’s this expertise in action that will be the focus of the campaign, focusing on national media partnerships and engaging with celebrities running the event to reach across sport and lifestyle media.’