The social media technology platform Pluck has bought CoveritLive. Pluck, from Demand Media, offers everything through commenting and community to content discovery and related posts. Here in the UK Sky News makes use of the service even though Pluck On Demand isn’t yet available outside the US.
CoveritLive is a platform which lets people build a social media space around an event. In a way it tries to harness what live Twittering or blogging could offer.
You can read about the new partnership over on Pluck’s blog.
There are some juicy quotes from the press release too.
Keith McSpurren, CiL founder and president said, “Dozens of mutual customers have already independently made the decision to use our products to drive social engagement on their websites. Together, we’ll deliver an enterprise class solution that delights millions of consumers each month,”
We like the look of both sets of software and certainly see how well the fit together.
Demand Media, however, has some fairly large shadows near by. One comes from Friendfeed (now part of Facebook, of course). It costs nothing to drop one of the new Friendfeed widgets into a webpage and turn that page into a live stream covering an event – especially if that event has done well and thought up a hashtag ahead of time.
The other potential threat to this combination comes from Google Wave. Google Wave will also let site owners embed widgets into pages. Unlike the current Friendfeed widgets these Google Waves will allow for multiple way interaction and even robotic translation or moderation.
Oh, needless to say that if you like the idea of reaching out to bloggers through widgets, especially if you have some corporate news (like a press release) to share then that’s what Brinkwire is for. Enjoy! We wish new Demand Media team all the best of luck!
August 18, 2009
Widgets