Digg users twice as likely to bury CNN than BBC (via @adamsherk)

Adam Sherk works in the industry. He helps publishers and other content providers with SEO and social media. As a result he’s pretty interested in Digg and he’s done some clever research.

Adam used di66.net’s list of top sources in Digg for the last 30 days http://di66.net/top-sites-30d-by-posts.html and fished out the news sites. Next he used Digg’s own advanced search tool to check out many submissions from those sites had been buried.

Please go to Adam’s original blog post to check out the full lists. The top 5 of Adam’s two classifications are provided as a fair use summary below.

Most buried by volume

Most buried by percentage of content

You’ll notice how the BBC isn’t in the top 5 by percentage. You’ll find it in the 11th position with only 2.44% percent buried

As Adam points out an important element in a bury is exactly who submitted the story and how they presented it to Digg so there may be some wiggles in these stats. However, assuming that all sites are treated, on average, the same isn’t a terrible assumption given the volume of submissions here.

These news sites do very well. There are certainly many blogs out there who would be very pleased with only a 5.25% bury rate at Digg.