Muck Rack are going great guns today with news of the Tweet PR service. You pay $1 a character and have to pay at least $50. They’re followed by about 3,500 people and many of those are journalists.
The concept is that busy journalists want to scan quickly for a story and get on with writing about it.
The delightful Jennifer Van Grove of Mashable writes;
Muck Rack is hoping to capitalize on the short attention span of journalists and the anxious PR people who want to reach them quickly and in short-form.
Steve Rubel speaks highly of CEO Greg Galant. He adds;
PepsiCo, one of our clients, is the first major brand to use the service in support of their Blogher presence.
Neville Hobson admits he hadn’t heard of Muck Rack before Mashable’s post (that’s okay; he’s still not heard of us yet) but goes on to say;
I’m not sure I see a viable market for this. If you’re a PR with a Twitter account, you could do exactly the same and save yourself the fee. Of course, your followers won’t be the same as Muck Rack’s, but you’d likely have a clearer more focused sense of who you’re pitching.
This is the bit where we can climb up on our soap box and pitch ourselves.
Brinkwire offers PR tweets too – and you can buy an unlimited subscription. Simply put every single press release that we accept gets tweeted out about 30 minutes later care of Mario Menti’s brilliant Twitterfeed.
If you’re on our “as much as you can eat” monthly service this means you can have as many tweets as you can write press releases for each month. We’re bias but we think this is the best of both words; you get your headline tweet that busy journalists can scan but it also points directly to the full press release that contains important elements like contact details.
We wish Muck Rack all the best and are glad they’ve managed to get the spotlight on this type of service. We might take a learning or two from them too – right now our blog posts and press release tweets appear side by side; should we highlight the press releases with a tag or prefix? What do you think?