How did they get the picture for that? 10 Yetis shrink sheep

One of my favourite PR blogs comes from the charming team at 10 Yetis. You can’t but help smile at many of their Good PR / Bad PR posts. In particular they often manage to find a striking image for it.

Today’s post in no exception. Shannon’s good PR touches on Air New Zealand’s body paint safety video. It’s not mention in this post but the “making of” shows a lot more Air New Zealand staff stripped down to nothing and dressed only in paint who didn’t seem to make the final cut. Poor guys.

The mysterious picture compliments the Bad PR story – it’s been a bad day for sheep. A study supported by Britain’s Natural Environment Research Council has revealed that sheep are now 5% smaller than 20 years ago.

The picture 10 Yetis managed to find for this? Just perfect.

10 Yetis and sheep

Okay. So it’s not exactly a miniature sheep but nevertheless it’s one heck of a find among the archive footage. Our tip? A Collective Commons search on Flickr is your friend!