The YouTube Ad of the Year is a brand new award launched this year by the Campaign Media Awards. The award aims to find the ad which demonstrates the most creative and engaging content over the past 18-months. A panel of marketing experts and practitioners chose the short-list of 28 entries. The overall winner will [...]
March 7, 2010
Winners of the Fresh PR awards 2010
On the 4th of March in sunny Manchester the good folk at the Fresh PR Awards had a party. There categories and there were winners in these categories (all but one; in which no one won). You can pick up the ~70 page PDF of winners here. Clunky! Or browse our summary of winners below. [...]
March 1, 2010
A PR site that honours embargoes
The issue around embargoes is tricky. Powerful media sites are saying they’re not happy with the concept and have no plans in honouring embargoes going forward. TechCrunch, in particular, hates the concept. We’re a PR site. We honour embargoes – in fact, you can use Brinkwire to set a release time so your press release [...]
February 8, 2010
An interview with Greg Jarboe of SEO-PR as we gear up for SES London
We’ve been lucky enough to score an interview with Greg Jarboe. Greg’s been at the forefront of the blended SEO/PR style for so long that he’s synomymous with the tactic. Q. You’re the President and co-founder of SEO-PR and helped pioneer many of the ways in which PR can be good for SEO. Do you [...]
February 1, 2010
The Inconvenient PR Truth
The fine folks at Realwire (formally WebIT PR) have started a brave campaign called The Inconvenient PR Truth. I say “brave” because it clearly runs along in the wake of Al Gore’s An Inconvenient Truth but the very fact no one (that I’ve noticed) thinks this is out of line is a very good indicator [...]
January 20, 2010
Manchester United is not China (via @Tim)
Tim Bradshaw of the FT has just tweeted to say the Manchester United press office is refuting claims in today’s blogs that players have been banned from Twitter. Tim quotes the Man U press office sa saying; “Entirely up to them.” Paid Content has a good write up which asks “Is Manchester United the next [...]
January 19, 2010
Edelman inherits Kraft's Cadbury challenge
Now that Cadbury’s and Kraft have lined up to allow the £11.5bn takeover of the British firm the PR colossus that is Edelman has a PR challenge on their hands. The press has made much of the 186-year old British company, started in Birmingham, losing its identity and becoming American. This concern seems to be [...]
January 18, 2010
Press Complaints Commission slaps cyber door stepping
It’s known as “door stepping” – and easy to imagine as a journalist or three turning up on your door step to ask awkward questions about an upsetting issue. Does that happen anymore? Well, the PCC has just found The Sunday Times of doing just that when a reporter used Facebook to make contact with [...]
January 18, 2010
PR budgets beginning to show a positive jiggle
It’s that time of the year when we get an IPA/bDO Bellwether survey. This means the good folks at BDO and the IPA have marshalled enough responses together from clients to get a meaningful look at some stats. I know, from experience, this is not an easy thing to do. What we can see is [...]
January 13, 2010
Toby Nicol moves to Findus
Widely respected Toby Nicol has landed a role at Findus. Excuse the use of the word “landed” there as Nicol’s former position was as the big boss of easyJet’s communication. At Findus, Nicol will be responsible for a number of brands (including Young’s Seafood) and we assume working with the likes of Finn Communications who [...]
November 16, 2010
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